- ALL
- DIRECT RESPONSE
- GADGETS
- MOBILE
- SMS
- SOCIAL MEDIA
- SONGWHALE
- WEB DESIGN
- ALL
- DIRECT RESPONSE
- GADGETS
- MOBILE
- SMS
- SOCIAL MEDIA
- SONGWHALE
- WEB DESIGN
Why You Should Care About Mobile
The mobile world is an increasingly important platform to use to reach consumers. Gone are the days when you have to wait to get home to read your email, book ...
The mobile world is an increasingly important platform to use to reach consumers. Gone are the days when you have to wait to get home to read your email, book a plane ticket, or check your mail for coupons. Now, consumers can just pull out their smart phones.
How about these apples:
-70% of American consumers want to receive offers on their smart phones
-92% of consumers shop via their smart phones
As you can see, it is essential for companies to have a solid mobile marketing strategy if they want to stay current.
We know mobile can be intimidating and overwhelming, but essentially it is very simple. Be where your consumers are. Do you have a retail store? Ask yourself: Does your mobile site make browsing easier? Do you send SMS alerts to communicate a sale? Or maybe you own a restaurant. Can consumers look at your menu easily on mobile devices? Are you sending SMS alerts for consumers to receive a free appetizer or discount off their bill?
It is also important to have a clear call to action (CTA) for consumers. Give them an offer code with clear instructions on how to redeem it, and be sure to let them know of any restrictions.
Remember: Mobile is the glue – it brings the best of digital and the best of physical together.
Technology + Experience = Successful Mobile Campaigns
Many of our clients come to us with a plan for how they’d like to use our SMS and mobile payment platform, and we are always ready to help with ...
Many of our clients come to us with a plan for how they’d like to use our SMS and mobile payment platform, and we are always ready to help with original ideas! Our experiences working in many different industries and verticals make us a valuable resource, and it’s a resource you won’t find on a self-service mobile platform.
By sharing case studies and targeted decks, we can show you our complete capabilities (did you know you can double your database with Friend Forwarder?) and provide a springboard for your own creativity (ok, great- voting! let’s poll our guests about what they’d like to see).
Have you ever had a promotion that was on fire coming out of the gate, but interest and participation slowly died off? We are available to brainstorm with your team and provide feedback as your mobile campaign progresses, moving it seamlessly from acquisition into maintenance mode.
Some media does not have tangible data to offer. For every mobile campaign type, we have real examples of measurable results, plus advice for making adjustments to the smaller details you might not have considered.
Our account management team is excited to collaborate with you to come up with fresh ideas- or recycle ones we know get great results.
All Things Google
Google had a busy first day at its annual I/O Developer’s Conference in San Francisco yesterday. The keynote was packed with announcements of enhancements to Google services.
Some of the ...
Google had a busy first day at its annual I/O Developer’s Conference in San Francisco yesterday. The keynote was packed with announcements of enhancements to Google services.
Some of the highlights:
Google Maps
With the new Google Maps you can create a tailored map for each search and click you make. When you search for certain things, you will see recommendations based on what you or your friends have reviewed. The more you use it, the better it gauges your interests.
Cool feature: It shows clouds hovering over the world in real time and displays how Earth looks in the Milky Way at the sun sets.
Google+
Google’s two-year-old social network got a makeover - think the perfect mixture of Pinterest and Facebook. The update includes a multi-column layout for pictures and related hashtags. It also rolled out a new way to improve photos called Auto Awesome, that uses a set of photos in your library to create an animated GIF.
Cool Feature: Auto Backup automatically backs up mobile pictures as soon as they are taken, and Auto Enhance acts like a filter to correct color and saturation of pictures.
Google Hangout
A new stand-alone app for web, Android and iOS was introduced. You can use text, photos and video within the app, and it will all be stored so you can go back and retrieve that content any time. If you'd rather not have them saved for posterity, history can be turned off, and conversations easily deleted.
Coolest Feature: The app has the ability for a text conversation to be turned into a group video chat with a single tap of a video icon.
New Chrome Features
Google didn’t release an update to the opertaing system, but they did add voice commands (think Siri for iOS). By saying "Okay, Google" and then asking a question the Google results page will speak back to you. Users can ask how far away a point is to their location and where to eat nearby.
Cool Feature: The "Knowledge Graph,” got a makeover. Now it will make comparisons between popular search results automatically. For example, searching for the population of India will also return a search for the population of the United States, a common comparison that is searched for.
However, a few key topics were omitted from yesterday’s keynote. There wasn’t any news about a new Android tablet launch, an operating system update or more details surrounding Google Glass.
What do you think of Google’s new features?
Improving Parent/Child Interaction and Literacy with Text Messaging
We recently teamed up with The Fred Rogers Company to focus on parent and child communication and literacy with an interactive game using text messaging.
Posters on local bus shelters ...
We recently teamed up with The Fred Rogers Company to focus on parent and child communication and literacy with an interactive game using text messaging.
Posters on local bus shelters prompt parents to text in to begin a series of questions and answers with their child that reference certain images or details on the poster. The game encourages parents to talk with their child about their responses and work through one of four different games.
You can read more about the project at http://old.post-gazette.com/pg/12121/1228149-298.stm
We are always brainstorming innovative ways to incorporate SMS into the goals of an organization or company.
The Source is Social
Social media allows for instant sharing to the masses, making it an increasingly popular news source among the socially connected. According to a recent article by Mashable, social media is ...
Social media allows for instant sharing to the masses, making it an increasingly popular news source among the socially connected. According to a recent article by Mashable, social media is the top news source for Brits under 25. I think it’s safe to say that social media is, or is at least on its way to becoming, the top news source for Americans under 25 as well.
As a constantly connected Gen Y myself, I find it most efficient to get my news in the same place that I communicate with my friends. I refresh my Twitter feed and Facebook news feed tens of times a day to see what my friends are up to and what’s going on in the world of business, politics, entertainment, and fashion.
Scattered between tweets from my friends about their day at the beach, or what they ate (which I can’t stand, eat it don’t tweet it), are tweets from the Wall Street Journal, Huffington Post, New York Times, Perez Hilton, and E News, to name a few.
Facebook is also a great source for staying current. The platform makes it possible to view Trending Topics and read articles that friends have read, shared, or “liked.” I personally enjoy seeing stories on my news feed about articles my friends have read. It allows me to get educated about a topic that I might not have known a lot about or known about at all.
Getting my news through social networks just makes sense. It’s on those sites that I spend the majority of my time on the Internet, so why not use it as a means to stay informed?
Where do you get your news from?
